The Case for More Bad Ideas
The counterintuitive guide to creativity
Why traditional brainstorming fails, and how deliberately chasing bad ideas produces the good ones. Built on the research and frameworks behind the book, with examples from companies your audience already knows.
Your audience leaves with
- Why the first ten ideas in any room are the wrong ten
- A repeatable way to get past the obvious answer
- How to make it safe to say the absurd thing out loud













