The book
The Counterintuitive Guide to Creativity
Bad ideas are the shortcut to creativity. Don't make creativity mysterious or untouchable. Instead of focusing on speed, build momentum. Make creativity an active task, and it becomes a renewable resource.
Out now on Kindle and in hardcover. Audiobook available Fall 2025.
Order now
“A quintessentially modern guide to unlocking your latent creativity. It's a rarity: equal parts inspirational, motivational, and actionable. Highly recommended!”
“Jason helps you inspire ideas and cultivate them, so that creativity becomes a scalable skill.”
“A practical guide to reclaiming the messy, joyful, human parts of making the best ideas come to life.”
“This isn't some rah-rah creativity-is-magic fluff. It's tactical, weirdly practical and deeply human.”
We prize creativity and rarely invest in it. We expect individuals and organizations to be good at it without ever teaching the process.
The Case for More Bad Ideas takes the other side. Creativity is not a copy and paste formula, but it is not an unknowable black box either. We know a great deal about how it works. We just do not teach it.
Everyone can be more creative, and creative freedom turns out to be a core part of a good life. Investing in the process improves the work, the life around the work, and your ability to change something.
Teams that keep landing on the obvious answer
You run brainstorms. They produce the same five ideas every time.
Leaders who need more from the same people
The talent is there. The process around it was never designed.
Anyone told they are not the creative one
Creativity is a skill with a method, not a personality type.
Bulk orders of 10 or more come with discounts and extras. Jason's speaking fee can be discounted or waived in exchange for a bulk order distributed to your attendees.
Ask about bulk ordersBring Jason in for a creativity keynote, an onsite workshop, or brainstorm facilitation. There is also an online creativity workshop built on the book.
Get the newsletter