Jason Keath

Creativity keynote speaker

Great ideas live between the obvious and the absurd

Jason Keath teaches teams the creative process nobody ever taught them. Keynotes and workshops on creativity, social media, marketing, and how AI is changing it all.

Keynotes and workshops for

  • Dreamforce
  • SXSW
  • Mobile World Congress
  • HubSpot INBOUND
  • Southwest Airlines
  • Entrepreneurs' Organization
  • WordCamp
  • Internet Hungary
  • Insurance Marketing and Communications Association
  • American Advertising Federation
  • Public Relations Society of America
  • American Marketing Association

Jason Keath has spoken for Dreamforce, SXSW, Mobile World Congress, HubSpot INBOUND, Southwest Airlines, Entrepreneurs' Organization, WordCamp, Internet Hungary, Insurance Marketing and Communications Association, American Advertising Federation, Public Relations Society of America, American Marketing Association.

Keynotes

The Case for More Bad Ideas

The counterintuitive guide to creativity

Why traditional brainstorming fails, and how deliberately chasing bad ideas produces the good ones. Built on the research and frameworks behind the book, with examples from companies your audience already knows.

Trust Content

Commanding attention in the AI era

AI made publishing free, so attention got expensive and trust became the only durable advantage. What actually earns belief now, why more output makes it worse, and how to build content people choose on purpose.

The State of Social Media

The ten biggest changes of the last year

A yearly read on what actually moved in social and creator marketing: the platform shifts that mattered, the ones that did not, and what it means for a team planning the next twelve months. Rebuilt every year.

See all programs

What I cover

The method

Creativity & Innovation

  • Creative process
  • Brainstorming
  • Divergent thinking
  • Creative culture

The arena

Marketing, Social & AI

  • Social media strategy
  • Content and creators
  • AI in the workflow
  • Attention and trust

Where the talks live

Creative process, applied to a marketing team that has to ship this week. The method comes from studying how ideas actually get made. The examples come from social, content, and paid programs that had a number attached.

The takeaway

The Cheat Sheet

A free written guide to putting the talk into practice. Every audience gets one, and there is no email to hand over.

Not a slide export and not a summary. It is the how, staged in the order you would actually do it.

01

In the room

The one thing to try before you leave, while the talk is still fresh.

02

This week

A single exercise your team can run in a normal meeting, with the steps and the prompts.

03

This quarter

How to make it a habit rather than a one-off, and what to measure.

04

If you get stuck

The common failure points, and what to do about each one.

The book

The Case for More Bad Ideas

The Counterintuitive Guide to Creativity

Out now on Kindle and in hardcover. Audiobook available Fall 2025.

“Great ideas often exist between the obvious and the absurd.”

Praise for the book

“A quintessentially modern guide to unlocking your latent creativity. It's a rarity: equal parts inspirational, motivational, and actionable.”
Jay BaerAuthor of The Time to Win
“Jason helps you inspire ideas and cultivate them, so that creativity becomes a scalable skill.”
Brian SolisBest-selling author of Mindshift
“A practical guide to reclaiming the messy, joyful, human parts of making the best ideas come to life.”
Ann HandleyWSJ best-selling author and Chief Content Officer, MarketingProfs
“This isn't some rah-rah creativity-is-magic fluff. It's tactical, weirdly practical and deeply human.”
Mitch JoelThinkersOne and Six Pixels of Separation

What event organizers say

“Jason was the star of our lineup for our annual conference. He has a special talent for giving creativity talks that are both highly useful and an absolute blast to listen to. His presentation had our audience captivated and left them feeling energized. One of our most creative keynote speakers ever.”
Rachel WodfordCommunications Director, Insurance Marketers and Communicators Association
“Jason understands conference and event audiences better than most speakers. His presentations are insightful, relatable, and inspiring. I give him my highest recommendation to be featured as your event's keynote speaker.”
Bert DemarsVP Digital Marketing, Newell Rubbermaid

Bring this to your stage

Tell us the event, the dates, and the room. You will hear back from a person within one business day.

Speaking and workshops start at $10,000.

Check availability

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