Jason Keath

Writing

On creative process

Brainstorming, divergent thinking, and why the obvious answer keeps winning when it shouldn’t.

October 4, 2024

Top Creativity Speakers for Your 2025 Conference

I wrote this post about top creativity speakers because I want to speak at your event. Clearly, my post got your attention, so we’re halfway there. I find a lot of these top XYZ posts to be boring and sometimes not that helpful. So don’t worry, I’ve got a great group of speakers for you

top creativity speakers
Creativity On A Deadline: 3 Tips For Quicker Brainstorming

August 29, 2024

Creativity On A Deadline: 3 Tips For Quicker Brainstorming

Creativity is unruly and sometimes we need quick brainstorm help. Occasionally ideas flow easily like a roster of new Hallmark Christmas movies (one year they released 26 new holiday films, that’s just unreal). Because that’s not usually the case, it mostly feels like ideas run away from you, lock themselves in a treasure chest, and

play increases creativity

June 5, 2024

The “State of Play” Feeds Creativity

Yes, play feeds creativity. But it also does more than that. When we misplace the act of play in our lives, we put ourselves at a disadvantage. “The opposite of play isn’t work; it is depression.”– Dr. Stuart Brown We need to play. Both in big splashy ways like carnivals and beach days and in

How to improve creativity by thinking divergently

May 30, 2024

How to improve creativity by thinking divergently

Do you ever feel like all your ideas are boring? It happens to everyone, regardless of creative expertise or the deadlines currently staring you down from your calendar. However, introducing more divergent thinking into our process is a challenge. When we need new ideas, we usually: This gives us something to do but doesn’t inspire

incubation creativity

May 7, 2024

Incubation Tips For Improving Creativity

It wasn’t a surprise when I noticed a trend among the most successful companies — they all good and incubation and share the same core belief: Great work takes time. Making time for great work can be incredibly difficult, and not always in our control, but the benefits are undeniable. Success requires more time for

Better Brainstorming with The 3 Horse Rule

March 2, 2024

Better Brainstorming with The 3 Horse Rule

I’ve seen this one simple rule create better brainstorming sessions in a few minutes. Have you ever had to sit through a bad brainstorm meeting? Yes, yes you have. We all have. And the 3 horse rule can help. In this post, I’ll explain this simple rule and how it can make a big difference

Find What You’re Good At: Quick Life Advice

January 4, 2024

Find What You’re Good At: Quick Life Advice

“How do you find what you’re good at?” is the wrong question. The hard truth is we all suck in the beginning. And that’s ok. It is a default status you cannot control. We are not typically born with talents or gifts. We may be born with access or with good parents. We may be

more creative

November 29, 2023

Be More Creative with these 3 Simple Rules

Creativity is the performance drug of corporations, writers, and artists alike. Both in hiring talent and in squeezing the most value out of that talent. Becoming more creative is one of the best investments you can make. The most popular creative process in the world is brainstorming, and unfortunately, brainstorming is broken. Most businesses, artists,

Brainstorming Mistakes: The One Stop Creativity Guide

March 8, 2015

Brainstorming Mistakes: The One Stop Creativity Guide

Too often, modern brainstorming is a watered-down clone of what it once was. But it can be saved. We don’t teach people to be creative or a creative process. When I go on stage as a creativity speaker I always ask the audience who has been taught HOW to be creative at some bpoint, less

asteroids happy collisions

November 22, 2013

Happy Collisions: The Secret Creativity Equation

Updated: Dec. 2, 2024 If you want better ideas more often, happy collisions are the secret. But before I spell out the cause of happy collisions and how to have more of them, let’s talk about creativity a little. It will help, I promise. How often do we sit and wonder “Why didn’t I think